aapi heritage month campaign

march 2021 - may 2021

This campaign was a campus-wide initiative to bring awareness to the rapid and large increase of anti-AAPI hate crime and incidents due to COVID-19. I worked with a team of 3 other amazing Asian American women to make this happen for our university. I designed the artwork used with support from my community along with advertisements and a video promotion.

skills

  • Branding
  • Illustration
  • Video Editing

technologies used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Krita
an illustrated natural environment in a circle with the words 'API PROUD' in the middle
an illustrated sticker in the shape of a stop sign that says 'Stop AAPI Hate'; the background are white, yellow and pink funeral flowers common in some AAPI funeral traditions
Poster for AAPI Heritage Month Merch campaign and event
Square Instagram post for AAPI Heritage Month Merch campaign and event

AAPI Heritage Month Pamphlet Page 1

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The first page of the pamphlet created for AAPI Heritage Month Merch campaign and event

AAPI Heritage Month Pamphlet Page 2

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The second page of the pamphlet created for AAPI Heritage Month Merch campaign and event