TACOMA MOON FESTIVAL 🐇
Chinese Reconciliation Park Foundation ✦ 2022
Every year, the Chinese Reconciliation Park Foundation hosts the Tacoma Moon Festival at the Ruston Way waterfront. In 2022, I was invited to design the festival poster and branding for the event. Through the research process, I learned about Tacoma’s Chinese American histories, why the CRPF nonprofit was formed, and this helped me connect closer to my own Asian American identity.
PROCESS
The Moon Festival or Mid-Autumn Festival is celebrated during the autumnal equinox in Chinese culture, as well as in some other cultures including Taiwan, Korea, Japan, Singapore, Vietnam, Cambodia, Malaysia, Indonesia, and Thailand. Typically, mooncakes are eaten and the story of the Moon Goddess and the rabbit is remembered. I designed the festival poster with bright pastel colors and placed the moon and rabbit as the main centerpiece overlooking the iconic structures of the physical park itself.
Before I began designing, I did research on the historical, social, cultural, and traditional meanings of this annual event and spent a day in the park walking around, reading the monuments, and taking pictures to document notable structures I could incorporate later.
